Google Chrome: Hype vs Reality
Juan Carlos Perez 11 Nov 2009Google Chrome: The fast browser with slow adoption
The launch of Google's Chrome browser a little over a year ago brought with it a mountain of hype and expectations, with some suggesting it could be as instantly disruptive and beneficial as Gmail was to the webmail market. After all, here was Google opening another front against Microsoft with a big and bold move, and also turning into a competitor to its close partner Mozilla, maker of Firefox, the darling browser of techies worldwide.
Positioning itself as a reluctant entrant to the market, Google stated dramatically that it had no other choice given its deep dissatisfaction with existing browsers, specifically with their speed and performance running Web applications. This browser wasn't a side project, Google said, but rather a serious endeavor with far-reaching implications for the future of its online services and applications.
It was an epic move: the mighty Google, like Achilles, marching into battle. The problem is, Chrome hasn't precisely turned things around as the mythical hero did, mercilessly and unequivocally, on behalf of the Greeks against the Trojans. Â With a modest market share of about 4 percent, Chrome, which was launched on Sept. 1 last year, hasn't yet come close to approaching market leader Internet Explorer, nor the second-most-popular browser, Firefox. Â "To date, Chrome really hasn't had the success that I suspect Google had anticipated for it," said Sheri McLeish, a Forrester analyst.
As it turns out, Chrome has more than a few Achilles heels.
For starters, it doesn't exist for Mac OS and Linux users, two camps full of technology enthusiasts and early adopters. The Mac OS and Linux versions are delayed. To make matters worse, the doors of most workplaces, particularly large enterprises, remain closed to Chrome because it lacks basic features that IT departments need. Â While Google will remedy these two issues at some point, there are other obstacles to Chrome's adoption that may be harder to fix.
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