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Facebook overtakes Yahoo in online video, Google still on top

Jayesh Shinde 02 Oct 2010
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Google's websites are the most viewed in terms of online video content -- a majority of it being YouTube -- in the U.S. However, Yahoo's dominance in the online video space is diminishing, as Facebook now ranks above Yahoo sites for Internet users preferring to watch online video. Earlier in August, comScore reported Facebook to be the No. 1 social network in India ahead of Orkut.

According to recent data released by comScore, more U.S. Internet video viewers preferred Facebook over Yahoo for watching online video. Google still continues to be the king in online video content, with YouTube.com ranked the top online video property.

For the month of August, 178 million U.S. Internet users watched online video for an average of 14.3 hours per user. There were in all 5.2 billion online video viewing sessions in the U.S. alone for August, claims comScore. Google sites, propelled by YouTube, saw 146.3 million unique viewers accessing online video. At second spot, behind Google, was Facebook which saw 58.6 million viewers. Yahoo sites came in third with 53.9 million viewers, followed by VEVO with 45.4 million viewers watching online video content. As far as Yahoo's concerned its reduced online video viewership trend is in tandem with a report last month which saw its U.S. search market share diminish as Microsoft Bing overtook Yahoo search.

In terms of online video content viewed, Google sites had 1.9 billion video viewing sessions with an average of 4.5 hours per viewer. Facebook had 243 million video viewing sessions with around 20 minutes per session. Yahoo sites had 229 million video viewing sessions with an average session lasting about 32 minutes.

Also read:
Facebook No. 1 Social Network in India
Bing beats Yahoo in U.S. search
YouTube still top video site
comScore report on U.S. Online Video Rankings - August 2010 (external site)