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ISKCON Launches Spiritual Channel MiMobiTV

PC World Team 12 Aug 2010
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ISKCON (International Society for Krishna Consciousness) has launched a spiritual TV channel called MiMobiTV for mobile phones. The channel is launched in collaboration with Apalya Technologies and Neuron Mediatech. Neuron Mediatech, which will be responsible for delivering content and infrastructure for this TV channel, would soon be deploying their spiritual content offerings across other platforms as well, including Internet. They are also planning to launch a dedicated IVR for spiritual content.

“We have designed rich media spiritual content based on multimedia device experience and have produced the same in multiple languages like English, Hindi, Gujarati and Sindhi. We are producing 3-5 minutes discourses for masses and will be taking these On-Demand discourses to users all over the world using digital platforms,” said Irfan Khan, Co-Founder, Neuron Mediatech.

“Initially, this service will be on-demand, however, given its viewership pattern it can be provided as part of the standard package from Apalya, further on,” said Vamshi Krishna Reddy, CEO and Co-founder, Apalya Technologies.

ISKCON spokesperson, Haridas Prabhuji said, “ISKCON will now reach you On-Demand for we know that not everyone can come to our temples everyday but with this tie-up the temple will come to you.”