LG Launches Cookie Pep in India

LG has unveiled the LG GD510, marketed as 'Cookie Pep' in the Indian market. The 'Cookie Pep', is a compact 3-inch full touch screen phone bundled with applications and social networking features.

A press release quotes Sudhin Mathur, Business Head, Mobile Communications, LG Electronics India, “The all new LG Cookie Pep is in line with our strategy of introducing innovative gadgets and connecting with the youth through relatable propositions. As the name suggests, the phone will enable our young mobile users to have an unordinary fun experience. It delivers all the essentials in communication, multimedia and entertainment in a delightfully compact form. “Cookie Pep” will be actively marketed through a 360° plan and this will be our biggest campaign till date. I am positive that this phone will be an instant hit with the youngsters.”

The new LG Cookie Pep comes bundled with applications including a live cricket simulation. This coupled with social networking connectivity allows users to stay connected to Facebook, Twitter, MySpace and other popular sites. The LG cookie Pep plays music and movies in several popular file formats and has a 3.0 megapixel camera

The Pep has a 3-inch WQVGA touchscreen and a 4.8 mm bezel. The unit’s design is accented by a single back lit button on the face that functions as the menu, end and cancel keys, depending on the phone’s mode. The LG Cookie Pep is crafted from brushed aluminium and will be available in the market from March and will be priced at Rs. 7,500/-.