Nikon Introduces 10 New COOLPIX Cameras in India

Laldinfela Pachuau 16 Mar 2011

Nikon India has announced its COOLPIX Spring Series 2011 in India which includes not just one but ten new cameras in India. The new line-up includes cameras from a simple point-and-shoot to advanced compact zoom viz. P500, P300, S9100, S6100, S4100, S3100, S2500, L120, L24 and L23. The new line ups are an addition to the existing COOLPIX range - P7000, S1100pj, S80, S8100 and S5100, which makes the total number of current COOLPIX range to 15.

Along with the COOLPIX Spring Series launched, Nikon India also introduced Actress Priyanka Chopra as its brand ambassador. Nikon aims to expand its advertisements and promotional budget as double to Rs 120 crores with its new brand ambassador Priyanka Chopra.  “In the past two years, India has been a high-powered growth market for us, by achieving phenomenal results beyond our expectations. We have already built up strong position of around 20 percent market share in Compact Camera segment. We are pleased to announce the introduction of 10 new colorful and high image quality COOLPIX products in our lineup today. As a leading brand in India, we are planning to expand the market share to 25% in the coming fiscal year 2011-12, with the introduction of 10 new cameras. In order for us to achieve our goal, we are really happy to have the gorgeous diva of bollywood Ms. Priyanka Chopra on board. Nikon is an aspirational brand and so is the charm and personality of Priyanka who the young India looks up to as an inspiration,” said Mr. Hiroshi Takashina, Managing Director, Nikon India.

Sitting at the top of the new line-up is the Nikon COOLPIX P500 which is a wide-angle superzoom camera that features a 36x optical zoom NIKKOR lens with focal length of 22.5mm to 810mm. It is the highest optical zoom that Nikon ever incorporated in its COOLPIX line of cameras. The camera also uses a 12.1 megapixel Backside Illuminated CMOS Sensor and the new EXPEED C2 dual image processors. To make shooting at various angles easier, the P500 also has a 3-inch tilting LCD which has a high resolution of 921k. The camera has maximum ISO speed up to 3200 and full HD video recording (1920 x 1080 pixels) with stereo sound. Nikon did not specify if it is interlacing or progressive HD video it records though. HS Movie feature that records both still and video simultaneously is also included.  The Nikon COOLPIX P500 price is not yet released.

The next on the P-series is the Nikon COOLPIX P300 which is an advanced compact camera with a fast f/1.8 lens with a focal length of 24mm to 100mm. The camera employs lens-shift vibration reduction system for image stabilization. Like the P500, the COOLPIX P300 also uses a Backside Illuminated CMOS Sensor and it can shoot HDR pictures as well. To compose and preview images, there is a 3-inch 921k-dot TFT monitor and it has anti-reflective coating. The camera records full HD video with stereo audio plus optical zoom can be used during video recording. The COOLPIX P300 is priced at Rs.19.950.

The COOLPIX S-series which comprised the S9100, S6100, S4100, S3100 and S2100 belongs to the Stylish series of compacts from Nikon. The COOLPIX S9100 is the most powerful and expensive in the series. It is a 12.1 megapixel camera compact zoom camera. It has a 25mm wide angle lens that extends all the way up o 450mm (18x optical zoom), a backside illuminated CMOS sensor, a large 3.3-inch LCD with 921k dot resolution, 360 degree panorama mode, full HD 1080p video with stereo sound and HS movie mode. The S9100 costs Rs.18, 950.

The S6100 and the S4100 are touchscreen enabled cameras with the former sporting a 16 megapixel sensor and 7x optical zoom lens while the latter offers a 14 megapixel sensor with 5x optical zoom lens. Both cameras record 720p HD but the COOLPIX S6100 offers slightly longer rated battery life. The S6100 also offers lens-shift VR for IS while the S4100 relies on Electronic VR. Pricings for both the cameras are not released yet.

The S3100 and S2500 are stylish compact cameras with basic functions. While the S3100 is a 14 mega pixel camera the S2500 has a 12 megapixel sensor. Both cameras have 4x optical zoom with slightly varying focal length. They both offer the same 2.7-inch TFT LCD monitor with 230k resolution. The S3100 offers 720p HD video recording but the S2500 can record VGA only at max. The COOLPIX S2500’s price as mentioned on Nikon India site is Rs.6,950 while the price for the S3100 is not released yet.

The last on the list, the Nikon L120, L24 and L23 are the simple point and shoot cameras which try to make shooting simpler and easier by offers Easy Auto Mode. However, the L120 is a super zoom model in this line up with its 21x optical zoom NIKKOR lens that has focal lengths ranging from 25mm to 525mm. It has two image stabilization functions – VR using image sensor shift method and electronic VR.  It also comes with a 2.3-inch 921k dot TFT LCD monitor and a pop-up flash. The camera also records 720p HD video with stereo sound. The Nikon COOLPIX L120 is priced at Rs.15,450.

The Nikon L24 and the L23 are entry level cameras with enhanced automatic functions. The Nikon L24 offers a 14 megapixel sensor while the L23 uses a 10.1 megapixel sensor. The lens on the L24 is a 3.6x optical zoom while the L23 has 5x optical zoom and both cameras employ Electronic VR as their image stabilization system. The L24 also has a bigger 3-ich TFT LCD whereas the L23 has a 2.7-inch TFT LCD.  Both cameras record VGA video. The Nikon COOLPIX L24 is priced at Rs.6,450 while the COOLPIX L23 costs just Rs.4,990. We are expecting these new cameras to hit our lab soon, so stay tuned for our review.