Samsung Omnia W Smartphone Launched

Samsung Electronics Co., Ltd has launched the Samsung Omnia W, its first Smartphone based on the latest release of Microsoft’s Windows Phone, code-named Mango. The Company also launched its first bada 2.0 device Wave III (GT-S8600) and its Android based entry smartphone targeted at younger audience, the Galaxy Y (GT-S5360).

Mr. Ranjit Yadav, Country Head, Mobile and IT, Samsung India, was quoted in a press release as saying, "We are very proud and delighted to be announcing the launch of India’s first smartphone based on the Windows 7.5 platform. The potential of Windows based phone and the possibilities it opens for Samsung customers are endless. The launch of our WAVE III phone on the bada 2.0 platform along with Galaxy Y, our Android based entry smartphone only adds to the excitement."

Omnia W
The Omnia W (GT-I8350) reportedly sports a minimalistic contemporary design with a metallic finish and features a 1.4GHz processor, 3.7-inch SuperAMOLED display, a 5MP camera, and integrated 14.4Mbps HSPA+ connectivity.

Mango’s unique user interface lays out applications in mosaic 'Live Tiles' which flow and move on the screen in response to the users touch. The interface provides the benefits of a user environment usually associated with a larger display within the portability of a smartphone screen, delivering a flexible and intuitive experience.

The Windows Phone People Hub is reportedly integrated with social networking services built-in Windows Live, Facebook, Twitter and LinkedIn, ensuring that users always stay in touch with their social community.

Office Hub provides enhanced productivity on-the-go and includes access to Windows Live Sky Drive, which provides 25GB of free storage and allows documents and media files to be easily stored and accessed anywhere. Users can also create and edit documents through mobile versions of Microsoft Office Excel, Word and PowerPoint, as well as utilize One Note, a note-taking platform allowing the easy sharing and storage of voice memos, images and text-based notes.

Seamless access to entertainment is enabled by the integration of a Picture Hub, Music and Video Hub powered by Microsoft Zune, and Game Hub, which provides the latest in social gaming experiences through Xbox live, meaning that friends can chat with each other while gaming. Windows Phone Marketplace is said to provide access to over 30,000 apps to meet customer needs across entertainment or productivity.

Samsung has it's exclusive productivity apps included: Samsung AllShare, which provides content transfer between the smartphone and other DLNA-enabled devices such as HDTV’s, monitors and digital cameras; Video Call, an easy-to-use app which allows 3G video conversations with friends and family; Mini Diary, which enables users to capture their experiences in multimedia formats and create their very own personalized digital journal while on the go.

Wave III
Samsung’s flagship chic smartphone the Wave III, is powered by its own new bada 2.0 platform along with a 4-inch SuperAMOLED display, a 1.4GHz processor and HSPA+ connectivity into a 9.9mm brushed-metal case - the uni-body is constructed of anodized aluminium.

The bada 2.0 platform brings together a wide variety of new capabilities including multi-tasking, Wi-Fi Direct, and voice recognition. It enables smartphone users to experience advanced services such as photo and file sharing without Internet networking. It supports mobile payment and transport pass-card recharge. The Wave III includes Samsung’s integrated Social Hub and Music Hub, allowing the purchase and download of tracks and albums over-the-air. ChatON is Samsung’s proprietary mobile communication service that works across all major mobile devices. A global cross-platform communication service links all your friends and contacts instantly. Micro-communities can be set up through group chat, while a web client allows the sharing of content and conversations between mobile and PC.

Samsung Apps, an integrated application store for Samsung smartphones, is also available. With an improved UI and enhanced store features, Samsung Apps offers a wide variety of applications from globally well-known content to locally-customized applications.

Galaxy Y
The Galaxy Y runs on the Android 2.3 Gingerbread operating system, and features a 832MHz processor. The Galaxy Y includes Samsung’s Social Hub, which allowing users to stay connected with their online social circles. It also comes with Samsung’s TouchWiz User Interface and SWYPE (this is said to facilitate speedy typing).

Mr. Ranjit Yadav also added that, "Commencing with Galaxy Y which hits the market this week, all the three devices will be available for the Indian consumer in quick succession". With the launch of the three new smartphones, Samsung has a total range of 12 smartphone models in the market, priced between Rs. 6,710/- to Rs.32,890/-.

The Samsung Omnia W, Wave III and Galaxy Y respectively  cost Rs.19,990/-, Rs 19,600/- and Rs.7,830/-.

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